General

The Truth Detective: How to Uncover Real Customer Needs (Without Getting Lied To)   Building a startup without qualitative customer interviews is like trying to navigate a dense fog with a compass that only points toward what you want to hear. You think you’re heading North, but you’re actually walking off a cliff. To navigate […]

The Investor’s Spotlight:   Crafting a Pitch That Commands Attention Imagine you are walking into a crowded, noisy cinema. You don’t want to sit through a three-hour, dense documentary on the history of industrial manufacturing just to see if it’s interesting. You want the trailer. You want the visually stunning, emotionally resonant two-minute clip that

On June 3rd, 2025 INiTS held its 23rd Demo Day at ECOVIS. This important event marked the end of their 100-day Startup Camp program. Many startup founders presented their ideas to investors and industry experts who came to see new and innovative business solutions. A huge thank you to ECOVIS for being such a gracious host

Artificial intelligence is a powerful tool, but not a magic potion. It cannot be used in all areas of our lives, but it can be used in many. To fully utilize the opportunities of AI, it is important to understand the technology and use it responsibly.   The driving forces behind AI: machine learning and

Why Failing is Necessary for Startup Founders   Let’s get real for a moment: Have you ever failed beautifully? Not just failed—beautifully failed? The kind of failure that might make you want to hide under a rock, but later, you realize it was the best thing that could’ve happened? Here’s the thing: society, especially in