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  A promising solution is not automatically a viable business. Pressure-testing your business model means examining whether a clearly identified buyer will pay, whether you can reach and convert customers through a realistic route to market, and whether the resulting revenue can eventually support the costs of acquiring, delivering to, and serving them. A startup

    At the beginning, every startup is partly fiction. The customer segment is a hypothesis. The problem is a hypothesis. The product is a hypothesis. The price, channel, adoption process, and market timing are hypotheses too. Starting with assumptions is the nature of building something new. The danger begins when assumptions quietly get promoted

  If your product risk is high, the problem may be real. But your solution may not yet be the right one.   Before adding features, validate whether users understand, use, and value the core solution enough to change their behaviour. A common early-stage trap looks productive from the outside: the team keeps shipping. New

Why connected startup ecosystems matter for Europe’s future   Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.Mehr erfahren Video laden YouTube immer entsperren “Build together. Grow together. Strengthen Europe together.”, this was the theme of this year’s INiTS Sommerfest, held in the historic Arkadenhof of the University of Vienna. As our biggest

The Truth Detective: How to Uncover Real Customer Needs (Without Getting Lied To)   Building a startup without qualitative customer interviews is like trying to navigate a dense fog with a compass that only points toward what you want to hear. You think you’re heading North, but you’re actually walking off a cliff. To navigate

The Investor’s Spotlight:   Crafting a Pitch That Commands Attention Imagine you are walking into a crowded, noisy cinema. You don’t want to sit through a three-hour, dense documentary on the history of industrial manufacturing just to see if it’s interesting. You want the trailer. You want the visually stunning, emotionally resonant two-minute clip that