Maria-Jacobi-Gasse 1, Media Quarter Marx 3.4, A-1030 Wien |  | Tel.: +43 1 – 715 72 67

Why To-Do Lists Don’t Cut It for Tech Founders

Why To-Do Lists Don’t Cut It for Tech Founders
Unlocking Entrepreneurial Productivity


Perhaps you’re annoyed by the tips that pop up at every turn on how people can become more productive.
Well, so am I. After all, I am a human being, not a machine.

But as a founder, you have to learn a lot in a very short amount of time and attend many meetings. Because, having a good idea is by no means enough to be a successful entrepreneur.

Marketing skills, pitching techniques, sales know-how, finance, project management, networking…
all of this has to be managed by just a few people in an early-stage startup.
And as the driving force behind your tech ventures, you know that every minute counts.

Yet, how often do you find yourself buried under a mountain of to-do lists, struggling to prioritize and execute tasks efficiently?

In a world where productivity hacks abound, it’s easy to get lost in the noise.

But what if I told you that the solution to your productivity woes isn’t another fancy app or trendy technique?
What if the key to unlocking your true potential lies in a simple shift in perspective?

Enter the humble to-do list – a staple tool in the arsenal of productivity enthusiasts everywhere.
Yet, despite its ubiquity, research suggests that to-do lists may not be as effective as we once thought.

In a thought-provoking Harvard Business Review article titled “To-Do Lists Don’t Work,” author Alexandra Samuel challenges the conventional wisdom surrounding to-do lists and offers a compelling alternative:

The Power of Scheduling Tasks in Your Calendar


The Pitfalls of To-Do Lists

To-do lists often don’t consider how long each task takes. This can make us feel overwhelmed when we can’t finish everything. Also, to-do lists alone don’t work, because they don’t take care for the available time. So actually blocking the time in your calendar is critical.


Why Your Calendar Holds the Key

So, what’s the alternative? The answer lies in your calendar. By scheduling tasks directly into your calendar, you not only allocate specific time slots for each activity. You also create a visual roadmap of your day.


The Benefits of Calendar Blocking

  1. Forces Prioritization: Scheduling tasks in your calendar makes you aware of time limits. This helps you to choose tasks based on how important and urgent they are, instead of just focusing on urgent tasks.
  2. Enhances Focus: Calendar blocking is a way to focus on one task at a time by setting aside special time for it. This helps avoid distractions and makes your work more efficient.
  3. Increases Accountability: By setting up appointments for yourself and others, you make sure you finish tasks on time. This responsibility creates a need to act quickly and keeps you moving forward, pushing you to do important things.

How to Master Calendar Blocking

Now, let’s roll up our sleeves and dive into the nitty-gritty of effective calendar blocking:

  1. Start with Your Priorities: Identify your top priorities for the day or week. These are the tasks that align closely with your overarching goals and objectives.
  2. Allocate Time Wisely: Estimate how long each task will require. Block off dedicated time slots in your calendar accordingly. Be realistic but also mindful of the need for flexibility.
  3. Build in Buffer Time: Don’t fall into the trap of overloading your calendar with back-to-back tasks. Allow for buffer time between appointments and tasks to account for unexpected delays or transitions.
  4. Stick to Your Schedule: Treat your calendar like a sacred contract. Stick to your plans and try not to change your scheduled tasks unless it’s really important.


While to-do lists may have their time and place, they fall short when it comes to managing the complex demands of a busy tech founder. By using your calendar wisely and planning your tasks strategically, you can take control of your time and supercharge your productivity like never before.

So, the next time you feel overwhelmed by your to-do list, remember:
It’s not about doing more, but rather doing what matters most.

















SCALEup Incubation Program

Are you a startup founder?
You want to build a scalable business?
You are willing to learn all the know-how needed for this?

The SCALEup Incubation Program helps tech startups grow faster.
It gives founders a chance to learn from experts, get funds, meet new people, and attend training workshops.
The program offers personalized help to improve business plans, develop products, and grow businesses effectively.

Joining the SCALEup Incubation Program lets founders use the experience and contacts of professionals to solve problems, grab chances, and bring their startups to greater heights.

More information:



Persönliches Profil