Gregor Sinai

  Building a startup in a crowded market can feel a bit like arriving late to a dinner party where everyone is already talking at once. The instinct is to speak louder. That is usually a mistake. Startups do not lose because the market is full. They lose because their difference is vague, cosmetic, or

Adaptronics, COSMOKE and TECHiFAB took the top three places at the Infineon Startup Challenge 2026 Demo Day on October 6 at EBSCON in Graz. Their technologies address three practical challenges in robotics: gripping objects, sensing touch and controlling movement. INiTS supported the challenge as one of its business coaching and pitch training partners. The program

There’s a considerable distance between „I have interesting technology“ and „I want to start a company.“ Many researchers know it well: you have a promising research result. And then what? Too often, good ideas stay in the drawer, not because they’re bad, but because nobody shows what the next step could look like.   AI:SPiN

  Some startups do not fail because the idea is bad. They fail because every week produces motion, but not enough progress. Meetings happen. Tasks multiply. Decisions circle back. The product roadmap expands. Nobody is quite sure who owns what. The team is working hard, but the company has started to resemble a hamster wheel:

  A promising solution is not automatically a viable business. Pressure-testing your business model means examining whether a clearly identified buyer will pay, whether you can reach and convert customers through a realistic route to market, and whether the resulting revenue can eventually support the costs of acquiring, delivering to, and serving them. A startup

    At the beginning, every startup is partly fiction. The customer segment is a hypothesis. The problem is a hypothesis. The product is a hypothesis. The price, channel, adoption process, and market timing are hypotheses too. Starting with assumptions is the nature of building something new. The danger begins when assumptions quietly get promoted

  If your product risk is high, the problem may be real. But your solution may not yet be the right one.   Before adding features, validate whether users understand, use, and value the core solution enough to change their behaviour. A common early-stage trap looks productive from the outside: the team keeps shipping. New

Why connected startup ecosystems matter for Europe’s future   Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.Mehr erfahren Video laden YouTube immer entsperren “Build together. Grow together. Strengthen Europe together.”, this was the theme of this year’s INiTS Sommerfest, held in the historic Arkadenhof of the University of Vienna. As our biggest

The Truth Detective: How to Uncover Real Customer Needs (Without Getting Lied To)   Building a startup without qualitative customer interviews is like trying to navigate a dense fog with a compass that only points toward what you want to hear. You think you’re heading North, but you’re actually walking off a cliff. To navigate